Bellwether
In the Fall of 2025 we (captained) a full re-brand for Bellwether's ten year anniversary. Norma and Lauren were looking for a full (change) in their branding.
We designed their logo and redefined their tagline. The project scope was not just (technicall) it was also regarding the in-person experience as we re-designed the store, re-merchandised, and had full consulting for in-store and digital experiences. We provided styling and photography for an in-store photoshoot for Bellwether's re-launch.
We developed brand-forward graphics and illustrated elements for Bellwether's website, social media, and marketing. Including custom female figures and visual storytelling to create a cohesive, narrative-driven aesthetic. Combined hand-drawn illustration with modern design to enhance brand identity and elevate the customer experience across digital and in-store touchpoints.
